Michael T. Lyman
Michael Lyman was responsible for the development and implementation of category management strategy for Valvoline’s Do-It-Yourself (DIY) business. The Category Management group initiated in 1999 grew to a 9 person department recognized as the top Category Management team in the Retail Auto Parts (RAP) industry. Currently the team has four certified strategic advisors (CPSA).
Mr. Lyman joined Ashland in 1985 as an assistant manager of then-owned SuperAmerica. In 1995, he was selected to be part of the development of a category management team for SuperAmerica. In 1999, he joined Valvoline as category manager, DIY Sales. He held positions of increasing responsibility and in 2004, was promoted to director, Category Management in the DIY sales group.
Lyman also created and was chair of an internal Valvoline cross functional team which provided economic and market analysis including forecasting to senior management across all business units. For the last three years, Lyman has served as chairman of the Category Management committee for the Auto Care Association (ACA). He led adoption and implementation of certification standards for the RAP industry.
Lyman was a member of the Coogan Share Group for Category Management. He also is a long time member of the CMA. Most recently led final development of CMA industry white paper on Strategic Collaboration. Speaker at CMA conference in both 2013 and 2014.
Lyman also was an executive consultant for a year implementing a retail marketing program for SCANA Energy in Georgia that moved them from no market share to a 40 share in 7 months. He developed, hired, trained and implemented total retail program including training program, policies, procedures, and organizational structure for retail excellence. Developed long term strategies for success.
A native of Painesville, Ohio, Lyman attended the University of Dayton, Thomas More College and Northern Kentucky University. He has completed the Business Marketing Strategy program at the Kellogg Graduate School of Management at Northwestern University as well as the Management Development Program at the University of Kentucky. He also completed formation and theological studies and is ordained clergy in the Catholic Church.