Our Expert

Bob’s experience working with retailers of all sizes will bring value as you assess the priority of cat man in your organization and execute against multiple trading partners.”-Eric J. Hansen, Customer Advisor II at Acosta Sales & Marketing

Bob Wong

SVP Master Black Belt, Founding Owner – CatManHELP
“I have had the fortunate opportunity to spend nearly 40 years in various roles on “both sides of the desk” in the Consumer Packaged Goods industry.  A good part of my career has been spent working for several leading CPG manufacturers in various roles including Sales Representative, Broker Manager, Sales Trainer, Category Manager and Team Director.”

RETAILER:  My career began at retail where I started as a stock boy and worked my way up to category buyer, warehouse manager and eventually store manager.

CONSULTANT:  Along the way during the late 1990’s, I was very fortunate as a Category Management consultant to be in a position to help manufacturers, retailers and brokers build category management organizations, capabilities and talent

INDUSTRY STANDARDS: One of my proudest accomplishments was leading the Category Management Association’s Certification and Training Steering Committee. Our work established for the first time ever, global industry standards and certification for category management professionals!

HELPING OTHERS:  I have been blessed with a great combination of skills and talent that translates really well into effective consulting and training. I love helping others succeed and look forward to working with you!

Michael T. Lyman

Michael Lyman was responsible for the development and implementation of category management strategy for Valvoline’s Do-It-Yourself (DIY) business. The Category Management group initiated in 1999 grew to a 9 person department recognized as the top Category Management team in the Retail Auto Parts (RAP) industry.  Currently the team has four certified strategic advisors (CPSA).

Mr. Lyman joined Ashland in 1985 as an assistant manager of then-owned SuperAmerica. In 1995, he was selected to be part of the development of a category management team for SuperAmerica.  In 1999, he joined Valvoline as category manager, DIY Sales. He held positions of increasing responsibility and in 2004, was promoted to director, Category Management in the DIY sales group.

Lyman also created and was chair of an internal Valvoline cross functional team which provided economic and market analysis including forecasting to senior management across all business units.  For the last three years, Lyman has served as chairman of the Category Management committee for the Auto Care Association (ACA).  He led adoption and implementation of certification standards for the RAP industry.

Lyman was a member of the Coogan Share Group for Category Management.  He also is a long time member of the CMA.   Most recently led final development of CMA industry white paper on Strategic Collaboration.  Speaker at CMA conference in both 2013 and 2014.

Lyman also was an executive consultant for a year implementing a retail marketing program for SCANA Energy in Georgia that moved them from no market share to a 40 share in 7 months.  He developed, hired, trained and implemented total retail program including training program, policies, procedures, and organizational structure for retail excellence.  Developed long term strategies for success.

A native of Painesville, Ohio, Lyman attended the University of Dayton, Thomas More College and Northern Kentucky University. He has completed the Business Marketing Strategy program at the Kellogg Graduate School of Management at Northwestern University as well as the Management Development Program at the University of Kentucky.  He also completed formation and theological studies and is ordained clergy in the Catholic Church.

“Your Tom Fox Sales Coaching & Leadership class was by far the most educational and fun course I’ve ever taken!! It was a real eye opener in the way we go to market…”  – Mike F. Coastal Beverage Wilmington, NC

Tom Fox

Advisor, researcher, trainer, and recruiter
Founding partner of CM Profit Group, Tom Fox, is a former VP of National Accounts working with major domestic suppliers, importers, wholesalers, and retailers.  He is known for his success developing win/win relationships with retailers as “Category Captain” and “Category Validator”.

Fox continues his work as a workshop trainer, appears on panels at national seminars and conventions, and contributes to numerous national publications.

CM Profit Group provides consulting and recruitment solutions as well as conducts research in which over 100 on and off-premise retail chain decision makers are interviewed about supplier skills over 15 areas.

Toby Desforges

Author, consultant, speaker, business leader and blogger
With over 25 years’ experience working with leading international consumer goods companies, Toby is a globally recognised expert in Shopper Marketing and Customer Development. He is a celebrated international keynote speaker, co-author of The Shopper Marketing Revolution (2014), co-founder of global management consultancy, Engage and operating consultant across Europe, Middle East, Africa and Asia-Pacific. and. Did we mention that he is happily married with three kids?

Mike Anthony

Author, speaker, business leader and blogger
Mike’s life-long love affair with the global consumer goods industry, has given
him incredible insight into every sphere of the field. Co-founding successful
global management consultancy, Engage has lead him to serve over 100
corporations – 50 or more of which are in the top 250 consumer goods
companies globally. Passionate about sharing their unique thinking and
powerful solutions, Mike is a fervent blogger, international speaker and
recently co-authored “The Shopper Marketing Revolution” (2014) with
business partner Toby Desforges.